About Us

Our Story

In the bustling digital landscape of 2021, where the number of apps on major app stores surged into the multi-million range, Wanda Graves and Mark Johnson, co-founders of InstallApps, saw more than just numbers. They witnessed overwhelming choices, decision fatigue, and a hidden potential waiting to be unlocked.

While the digital realm was inundated with applications, users were getting lost, downloading apps that they'd seldom open again. The real challenge wasn't in creating more apps but in guiding users to those that would seamlessly integrate into their daily routines. And this wasn't just a matter of personal recommendations; it was about leveraging the power of AI to intuitively understand and cater to individual user preferences, behaviors, and needs.

Enter InstallApps: A platform meticulously crafted not just to add another layer to the digital ecosystem but to refine it. Through sophisticated AI algorithms and a touch of human oversight, we embarked on a mission to simplify app discovery. We wanted every app recommendation to be more than just a fleeting digital interaction; we wanted it to be a solution, an experience, a newfound hobby, or even a transformative tool.

But our efforts didn't stop there. We noticed a significant challenge facing users: the unreliability of app reviews. How often have subpar apps boasted a 5-star rating? To combat this, we introduced our revolutionary ReviewSmart™ technology. This feature ensures that users receive genuine reviews of each app, filtering out the noise and retaining only the authentic feedback.

Our Vision

InstallApps isn't just about recommending apps; it's about enhancing the digital experience in its entirety. We envision a world where every individual, regardless of their tech-savviness, can effortlessly discover apps that resonate with their life goals, aspirations, and daily needs. Our aim isn't just to introduce users to new apps; it's to revolutionize how they engage with the digital world.

By harnessing AI and our proprietary ReviewSmart™ technology, we're ensuring that every mobile device becomes more than just a gadget; it transforms into a gateway to meaningful, empowering, and genuine digital experiences. As we look to the future, our vision is clear: to cultivate a digital ecosystem where quality trumps quantity, where genuine user reviews guide choices, and where every app downloaded adds value to a user's life.

Meet The Team

Wanda Graves

Wanda Graves

CEO & Co-Founder

With over 15 years in the tech industry, Wanda identified the gap in personalized app discovery and founded InstallApps. She's a strong believer in technology's potential to create meaningful user experiences.

Fun Fact: Wanda enjoys weekend pottery classes and often gifts her creations to friends and family.

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Mark Johnson

Mark Johnson

CTO & Co-Founder

Mark is the tech genius behind InstallApps' innovative algorithm. With a deep passion for AI and machine learning, he ensures our platform remains at the forefront of technological advancements.

Fun Fact: Mark has a penchant for vintage cameras and enjoys analog photography. He often shares his black and white snaps with the team.

Dana Nichols

Dana Nichols

Head of Marketing

Dana's talent lies in understanding market dynamics and user behavior. She's the driving force behind our brand's presence, ensuring we reach and resonate with our target audience.

Fun Fact: Dana is an avid birdwatcher and often spends her weekends at local parks with her binoculars.

Aaron Lee

Aaron Lee

User Experience Designer

Aaron is the creative mind ensuring InstallApps' interface is both functional and aesthetically pleasing. He believes in a user-first approach and is constantly iterating based on feedback.

Fun Fact: Aaron is a dedicated runner and participates in local marathons, aiming to improve his personal best with each race.

Rachel Martinez

Rachel Martinez

Community Manager

Rachel is the voice and ears of InstallApps, ensuring open channels of communication with our user base. She's passionate about understanding user needs and conveying them to the team.

Fun Fact: Rachel enjoys gardening in her balcony space, growing everything from herbs to sunflowers, and often brings fresh basil and mint for the office tea sessions.